Webometrics ranking analysis and possible ways to improve the position of the university

Iryna Yakymenko, Volodymyr Kazymyr, Svitlana Lytvyn · 2020

In the article is examined the Webometrics system, which twice a year makes a ranking of universities around the world. Criteria are given and with what weight these indicators influence the position in the rating list is indicated. The methods and four evaluation criteria by which a conducted ranking were considered. The problem of low positions of Ukrainian universities in the list of world rankings is formulated. The general solutions for increasing the university rating are presented. It was established that in order to increase the rating of a particular university, it is necessary to develop an individual strategy for promoting the university in the ranking. Namely, build a Webometrics prediction estimation model, implement the function of introspection.

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