Webometric Analysis of National Libraries Websites.
Iryna Davydova, Olena Marina, S. O. MARIN, Andriy Peleshchyshyn · E-LIS Repository (University of Naples Federico II) · 2020
Webometric analysis of 181 national libraries' websites has been conducted in the context of this research. A Global Rank of 136 national libraries' websites has been organized. Their key traffic metrics have been analyzed and the Internet segments where they could be found have been identified. The analysis of websites' traffic channels that are direct, referral, search traffic, social media traffic, mailing lists and banner advertising traffic has been performed. The conclusion has been made about the successful integration of library content into the web environment, the gradual development of the web reputation and trust rank of the websites of particular libraries. The emphasis has been made on the possible use of the data obtained to develop approaches and algorithms for optimization, security improvement and efficient resource functioning of libraries that are multiservice social communication institutions with high access.