Using a Social Machine for Promotional Marketing on Campus: A Case Study
Matt Hettche, Caleb Tupper, Connor Rooney · DigitalCommons - Kennesaw State University (Kennesaw State University) · 2017
This research project involves the design and construction of a social machine to promote our university's quality enhancement plan [or QEP] with students and faculty on campus.A social machine is a location-based interactive marketing device that creates an opportunity for audience engagement by combining inputs from an online social media platform or App, typically through an end-user's smart phone or computer, to bring about an interaction/reward from a preconfigured mechanical device.Building on a design-idea developed by iStrategy Labs (a marketing agency located in Washington D.C) called the "Twitter Locker," we propose to describe the design, construction, and marketing plan of our social machine to scholars at the Atlantic Marketing Association's annual conference.The primary purpose of our machine is to create meaningful interactions and knowledge building opportunities for students and faculty on campus that relate to our university's QEP topic areas: information literacy and undergraduate research.Broadly described, our project involves interdisciplinary student collaboration in the disciplines of marketing and computer science and aims to build excitement and measurable engagement related to the University's QEP program.