MetricsMan: It Doesn’t Count Unless You Can Count It
Don Bartholomew · 2016
1. The coming of age of measurement -- 2. Demystifying return on investment -- 3. "Puzzles" versus "pieces" getting the metrics right -- 4. The "tail" and the "dog" in social media measurement -- 5. Getting a robust and effective social media measurement program -- 6. The deadly sins of advertising value equivalents -- 7. Thus spoke the measurati -- 8. Gaining accountability, making it count -- References -- Index