Organizational Ambidexterity Practices to Achieve Strategic Agility in Sports Clubs .
Reham Amin Hamza Shehab · International Journal of Sports Science and Arts · 2019
Under current developments and their effects, may organizations face accelerated and successive changes in their internal and external environments which requires a management characterized by organizational Ambidexterity to predict changes and respond to swiftly to achieve survival and continuity.Zabiegalski (2015) indicates that Ambidexterity may achieve balance between explorative and usable activities coincidently (49:21).Jacobsson, Oesterbeck (2018), Julian Allen, Samuel Hunter (2018) define organizational Ambidexterity as an attempt to use current resources and exploring new capacities (43:17), (47:270).(2016) identify dimensions of proficient organizations as follows: Structural Ambidexterity, use Ambidexterity, and exploration Ambidexterity (46:163) Bettina Buchel, Rhoda Davidson (2019) agreed with Amanda Setili (2017) on defining strategic Agility as the ability to reshaping the organizational strategy dynamically in the variable environment, through observation and continued sensation of the organization's environment and adapting with customers' desire.(38:7), (37:36) John P. Kotter (2014), Yves Doz, Mikko Kosonen (2008) identify main factors of strategic Agility in: strategic sensibility, joint responsibility, resources flow (42:38), (48:29) Michael Tushman et alThe researcher reached the research problem through supervising department of sports administration and contributing to executing many activities as the researcher found that these clubs developed many buildings and updated many services and activities where these clubs able know opportunities available to meet beneficiaries' needs and guaranteeing survival.Also the researcher interviewed (12) persons represented by members of clubs board's under research, executive managers and administrators to identify organizational Ambidexterity practice whose most important results were strong club's attempt to be involved in new sports activity in markets and keenness to offer new services to meet beneficiaries' needs and desires and through looking into many literature results such as results of study of Gawad