Service Mining: Framework and Application
Wei‐Lun Chang · Thammasat University Digital Collections · 2013
1. Framework and opportunities of service mining -- 2. Mining customer value on services -- 3. Mining the price of service -- 4. Mining cooperation of services -- 5. Mining services in customer relationship -- 6. Discovering service failure and recovery -- 7. Mining service brands -- 8. Toward service idealism -- Conclusion -- Notes -- References -- Index