CUSTOMER PERCEPTION ON TECHNOLOGICAL SERVICE EFFECTIVENESS OF ONLINE CLOTHING WEBSITES
J. Sharon Sophia, J. Clement Sudhahar · Journal of Emerging Technologies and Innovative Research · 2019
Increased online access and smart phone penetration has led a way in development of e-commerce market of different industries. Among the various industries, fashion e-commerce is one of the global markets which are expanding out from western parts of the world. According to the research data presented by shopifyplus, the worldwide revenue and revenue per user among e-commerce clothing segment are projected to grow from $317 billion (USD) in the year 2018 to $475 billion (USD) in 2022. Influence of Consumer perception develops the performance of a business. This research was conducted in Coimbatore city among youth customer segment and reveals the customer perception on four identified e-commerce websites namely, Jabong, Myntra, Shein and Peach mode. The important purpose of the study is to analyze the customer perception towards technological services offered by the service providers. It has recommended that technologies such as Augmented Reality, Payment Gateways, Personalization, Fit Intelligence applications plays a major role in creating better experience among consumers with ease of use. This Study helps the clothing e-commerce industry to remodel their promotion effectiveness and thereby clinching brand reputation.