Sequence-Aware Factored Mixed Similarity Model for Next-Item Recommendation
Liulan Zhong, Jing Lin, Weike Pan, Zhong Ming · 2020
Sequence-aware next-item recommendation has recently been studied because of the noteworthy usefulness of the sequential information integrated into recommendation algorithms. Following the development thread of sequential recommendation methods, especially the factored Markov chains segment, we propose a novel sequence-aware factored mixed similarity model (S-FMSM) based on a well-designed fusing similarity model with factored high-order Markov chains (i.e., Fossil). Unlike the baseline methods that model the general representation and the sequential representation in two divided factorization components, we use a factored mixed similarity model that unites the general similarity and the sequential relationship between two successive items for their sequential representation learning. Experiments on six datasets show that our newly introduced general similarity can notably improve the results of the recommended ranking lists. And a study on tuning the prior tradeoff parameter indicates the importance of the general similarity on different datasets.