Media Development in the Background of Artificial Intelligence

Yuan Li · 2019 International Joint Conference on Information, Media and Engineering (IJCIME) · 2019

Since the rapid development of Artificial Intelligence in 2017, Artificial Intelligence has gradually penetrated from an abstract scientific concept into various entities of our lives. The government's report on the two sessions held in March 2018 once again mentioned "Strengthening the research and application of the new generation of Artificial Intelligence, promoting 'Internet +' in many fields such as health care, pension, education, culture, sports and so on." Artificial Intelligence has become the infrastructure of national strategy. Nowadays, all kinds of media are developing together to spread the power of science and technology. With regard to how to explore and find a more suitable way of media convergence of "Artificial Intelligence +" for the development of China's media, the new communication revolution represented by the Internet is reconstructing our real world, and the new technologies are creating a new social form and building a new social relationship, which puts forward a series of new requirements for the development and innovation of Chinese media. Since it is difficult for traditional theoretical and practical paradigms to solve a series of new formats, mechanisms and logic brought about by new technologies, the development and operation have become the top priority for the development of media and a problem that we need to think deeply at present.

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