A Comprehensive, Parsimonious, Process-Oriented Model for Web User Experience
Surendra N. Singh, Sanjay Mishra, Ze Wang · Journal of the Association for Information Systems · 2008
Numerous attempts have been made to understand how consumers conceptualize their Web experience.Given the multidisciplinary nature of the Web, these efforts have led to "the blind man and the elephant effect."For instance, because system designers view the Web as a collection of hardware and software, information systems theories and the corresponding metrics of Web user experience are dominated by a rather narrow (from consumers' view point) usability orientation.Marketers, in contrast, consider the Web as a branding and communications vehicle; yet their efforts are either devoted to advance atheoretical metrics [1] or are relatively narrow in scope, such as focusing on peak user experience (e.g., [2] [3]).