Learning-Based Model to Fight against Fake Like Clicks on Instagram Posts
G. S. Thejas, Jayesh Soni, Kshitij Chandna, S. S. Iyengar, N. R. Sunitha, Nagarajan Prabakar · 2019
Online social networks (OSN) are one of the favorite places where people share posts like their photos, videos, and text to gain popularity. On the other hand, the marketing industry tries to gain the popularity of their advertisement using such OSNs. Popularity of a particular post depends on the number of likes received by that post. To increase one's social worth, people try to use this market by artificially increasing the likes on their posts. There is a lack of research in the current literature on Instagram which is one of the growing OSNs. Our work focuses on detecting valid and fake like of posts with the application of learning model taking into consideration several popular factors. We developed an automated learning model to detect fake liking behavior on the Instagram post. The learned model can accurately differentiate between the legitimate and fake liker with an accuracy of 97% with ensemble-based learning model and also autoencoder is used to detect bots activity.