A Study on the Establishment of a User's Product Attribute Requirement Data Verification Model
Xiaohong Yu, Yu-Che Huang, Yu‐Ling Chang · 2019
Every consumer has different product preferences, so finding a product portfolio that is accepted by most consumers and creating products that most consumers are willing to buy is an important prerequisite for product development. Sporting goods have always been products that require knowledge and technology. They must not only provide users with a good function, but also must provide correct sports knowledge and better health. Therefore, sports products must stand out, except for the products themselves. In addition to functions and special attribute appeals, whether existing product attributes are the same as consumers' perceptions, and whether existing products can really help users to improve their sports needs, etc., are all issues to be explored. This study will take the concept of product attributes as the core, clarify the product's own attribute function, and provide a reference data database for future product design and development, and also introduce the user's physiological reaction experiment design. Construct a model to provide more information to help sporting goods designers find out the user's perception of the product and the functional differences that the product itself gives through experimental verification, providing the driving force for continuous innovation in the future product development process.