Possibilities of Block Chain in Indian Market and Notably In Advertising Industry
Vandana Mohindru, Utkarsh Chitranshi, Ravindara Bhatt, Yashwant Prasad Singh · 2019
In this paper, the writers propose a new era of the Indian market and the advertising industry, by introducing a new platform for this industry, the block chain. It has a great potential to change the existing models and it will the next big thing as internet is today. Many entrepreneurs and people are unaware of this technology; this paper guides them and makes them familiarize with the broad use of block chain. The paper emphasizes mainly on the gap, which is between the advertisers & publishers, it will eliminate the intermediaries from the market and with block chain, which will effect in a drastic reduction for operational costs. Blockchain will discard the problems like fraud, security issues, hidden taxes, and most importantly, censorship will be gone forever. It will become the best alternative for real-time settlements also.