Conversational Interface as a mediating technology of organization
Mercedes Bunz · 2019
Conversational interfaces such as Apple’s Siri or Amazon’s Alexa allow technology companies to reach deeper into the social fabric of our societies than they already had. For centuries we used media to speak with each other; now to speak directly to a device has become normal. To understand this reorganisation further, this chapter explores the technology that drives it—the new Artificial Intelligence driven by machine learning—and links it back to social organization such as to the bias conversational interfaces learn from the data they are trained with, and to bots that start to converse in their own human-like language.