From user insights to user foresights: Applying video-based ethnographic narratives and user innovation in NPD
Evy Sakellariou, Kalipso Karantinou, Keith Goffin · Technological Forecasting and Social Change · 2020
• Video-based ethnographic narratives is an advanced ethnographic mode for user innovation and user foresights. • This mode adopts both an emic and an etic research perspective that complement each other. • User “logos”, “ethos”, “pathos” and “topos” are the antecedents for ordinary user innovation.