Detecting click fraud in online advertising
OentaryoRichard, LimEe-Peng, FinegoldMichael, LoDavid, ZhuFeida, PhuaClifton, CheuEng-Yeow, YapGhim-Eng, SimKelvin, NguyenMinh Nhut, PereraKasun, NeupaneBijay, FaisalMustafa, AungZeyar, WoonWei Lee, ChenWei, PatelDhaval, BerrarDaniel · Journal of Machine Learning Research · 2014
Click fraud-the deliberate clicking on advertisements with no real interest on the product or service offered-is one of the most daunting problems in online advertising. Building an effective fraud...