How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today
Denish Shah, Emily Shay · 2019
We are currently living in an era of unprecedented digital disruption. At the core of digital disruption reside the following three key transformative technologies: (a) artificial intelligence, (b) mixed reality and (c) blockchain. In this paper, the authors discuss how and why these transformative technologies will change marketing as we know today. The authors present a framework to summarize different use cases of marketing that will employ the transformative technologies and the corresponding implications for firms, consumers and ultimately future academic research.