Development of the Means of Engagement (MOE) Model in the Context of Enterprise Resource Planning (ERP) for User Acceptance Level
Yudha Bhakti Islami, Muharman Lubis, R. Wahjoe Witjaksono, Anik Hanifatul Azizah · 2019
Enterprise Resource Planning, a system that carries out business process automation for companies. To have successfully implemented ERP, the company is required to consider the business requirement and strategy aligned horizontally in order to improve company efficiency and performance at the optimized level. Therefore, the success of implementing an ERP system is not easy to establish because it is required additional factors such as strategic leadership, learning curve, continuous development, personnel desired and many relevant operational process or execution to run smoothly and accordingly. It is necessary to take attention to the various factors that influence the acceptance of an ERP system for the company in order to be ready. However, the existence of engagement often determines the connection between expectation and realization as it is expected to be able to determine the direction that the company should take in order to allow minimizing errors and mitigating risks. This study takes into the consideration from a theory of diffusion of innovation by Rogers [1] by considering that the changes of trends, intangibility of product, vast amount of information, accessibility to capital, disruptive innovation of startup and pressure of competition has been shifted the users preferences and eliminating the order of marketing phases. This study wants to explore the possibility to develop a new approach in understanding the differences in terms of acceptance, approval, adoption, and agreement of users in implementing ERP as the solution for the automation, integration and coordination issues within the company.