Effect of the Justice of Personal Data Breach Notification and Perceived Security Level on Individual Psychological Responses: A Multi-theoretic Approach
Kiyun Kim, Beomsoo Kim, Yunmo Koo · The Journal of Internet Electronic Commerce Resarch · 2019
A recent increase of personal data breach accidents is causing much trouble for businesses in terms of creating and sustaining amicable relationships with customers. With adopting a multi-theoretic approach that encompasses a service recovery perspective, justice theory, and psychological contract theory, this study examines how preventive actions and post-personal data breach procedures of businesses affect customers