Accurate Delivery Analysis of Distributed E-Commerce Based on Word2vector
Long Lin · 2019
The e-commerce market is fiercely competitive nowadays. How to achieve accurate customer delivery has become a key issue in e-commerce research. The purpose of this paper is to optimize the e-commerce advertising and push delivery based on the current customer search text big data. In this paper, the Word2vector algorithm is used to calculate the big data from Alibaba customers. The customers' search preferences, search histories and other related text content are used and analyzed. The research results show that the Word2vector algorithm is faster and more effective than the current mainstream CTR algorithm.