A Case Study on Consumer Centered Management(CCM) at CNCITY Energy: Focused on Activities of Improvement through VOC
Chang Juck Suh, Ju Ok Yoon · Journal of Korea Service Management Society · 2019
This research addresses the case of study on CNCITY Energy Co., which took the certificate of 2017 Consumer Centered Management. As more companies pursue management innovation in recent years, more emphasis is placed on talent management and efficient process improvement than on management innovations In that sense, the CCM system sets out the standards and directions for companies to improve and check consumer-related processes. The consumer-centered management system can lead to satisfaction and repurchase of the company by reviewing and certifying whether the company is continuously improving its management activities from the consumer