Data-driven marketing
Redouan Abakouy, El Mokhtar En-Naimi, Anass El Haddadi, Lotfi Elaachak · Proceedings of the 4th International Conference on Smart City Applications · 2019
Email marketing is an effective channel in marketing strategies not only as a tool to increase brand visibility and brand awareness, but also as an excellent tool to help promote and sell. It will continue to be a critical channel for content marketers. Even with the advent of social media and networking platforms, email marketing still remains the most preferred channel for generating leads, informing and influencing customers.