A Study on the Critical Success Factors of Electronic Commerce by Shopping Mall Awareness
Jung-Yeol Kim · Journal of the Korea Society of Computer and Information · 2006
The internet is not simply a new technology that businesses are adopting to reduce their costs of operations and increase revenues. This study reports a set of success factors for electronic commerce, specifically some important implications for managers of internet shopping mall area in Korea. In this study it is found that price and security are most critical to increase customer satisfaction. In addition, the result of this study shows that (1) price and security, (2) shopping mall interface and trust and (3) ease of use are very important to increase customer satisfaction. And the result of this study shows that shopping mall awareness are very important to increase customer satisfaction.