Customer Experience Analysis and Implications for targeted Customer Journeys based on Persona Profiling A Case Study
Mueller, Aline · Institutional Repository (IHS Vienna) · 2014
In today s globalized world with often saturated markets, companies are required to find new differentiators to stay ahead of the competition. Therefore, a new business discipline gains increasing attraction: the practice of assessing, designing, implementing and maintaining customer experiences. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)