Improving the Quality of Web Spam Filtering by Using Seed Refinement
M. Atif Qureshi, Tae-Seob Yun, Jeong-Hoon Lee, Kyu-Young Whang · Journal of the Institute of Electronics Engineers of Korea · 2011
Web spam has a significant influence on the ranking quality of web search results because it promotes unimportant web pages. Therefore, web search engines need to filter web spam. web spam filtering is a concept that identifies spam pages - web pages contributing to web spam. TrustRank, Anti-TrustRank, Spam Mass, and Link Farm Spam are well-known web spam filtering algorithms in the research literature. The output of these algorithms depends upon the input seed. Thus, refinement in the input seed may lead to improvement in the quality of web spam filtering. In this paper, we propose seed refinement techniques for the four well-known spam filtering algorithms. Then, we modify algorithms, which we call modified spam filtering algorithms, by applying these techniques to the original ones. In addition, we propose a strategy to achieve better quality for web spam filtering. In this strategy, we consider the possibility that the modified algorithms may support one another if placed in appropriate succession. In the experiments we show the effect of seed refinement. For this goal, we first show that our modified algorithms outperform the respective original algorithms in terms of the quality of web spam filtering. Then, we show that the best succession significantly outperforms the best known original and the best modified algorithms by up to 1.38 times within typical value ranges of parameters in terms of recall while preserving precision.