NETWORK EMBEDDEDNESS IN HUAWEI TECHNOLOGIES
Yunyun Li · Theseus (Ammattikorkeakoulujen) · 2019
Companies enter the global market will interact with partners and customers. In China, Huawei is an eye-catching international technology company. Currently, Huawei Technologies ranks 61st in the Fortune 500. Thus, the author chose Huawei Technologies as case study, in order to analyse international networks established by Huawei from the perspective of social embeddedness. This theoretical basis of this thesis is the theory of network embeddedness and risk management from the perspective of process theory. The thesis explained the basic term of social embeddedness network including node, network, strong ties, and weak ties. The author did proper research of literature re-view which from many experts. One of them is Mark Granovetter who is an American sociologist and professor at Sandford University. As for the method, this thesis will take Huawei as a case to analyse its interactions with customers, suppliers, and other organizations. Huawei’s development was divided into four stages to do an empirical research. The author also consulted public media like Fortune. com, Bloomberg. com and so on to get case-related data. The author interviewed employees and managers of Huawei and then analysed these data to reach conclusions. The results show that the development of internalization is the process of establishing a global network which has a deep influence on companies’ reputation, performance and customer loyalty. In short, the quality of this network decides the development of internationalization. Further study is needed to see whether social embeddedness network also have a deep influence on small and micro companies, or enterprises of other industries.