Improved Accuracy Test Method for Mobile Eye Tracking in Usability Scenarios

Mark Thibeault, Monica Jesteen, Andrew Beitman · Proceedings of the Human Factors and Ergonomics Society Annual Meeting · 2019

Eye tracking has been used in usability testing for many years to gain objective measurements to inform label, instruction, and product design. With many different testing environments, possible participants, hardware, and software, key metrics can vary greatly. These metrics can also vary for different studies, so a standardized test method, metrics, and calculation method are proposed in this study. The Tobii Pro Glasses 2 is a mobile eye tracker that does not significantly affect user mobility compared to other eye-trackers. This study aims to build a testing method, which can modify to better fit the varying conditions found in usability testing. This study was performed with Tobii Pro Glasses 2; however, this test method can be used with any mobile eye tracking units. Even with poor testing conditions, this test method results in reliable metrics which can be utilized to inform expectation and decisions with eye tracking. These methods are recommended to be performed prior to eye tracking testing to determine testing-specific performance.

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