Beating BGP is Harder than we Thought
Todd Arnold, Matt Calder, Ítalo F. S. Cunha, Arpit Kumar Gupta, Harsha V. Madhyastha, Michael Schapira, Ethan Katz-Bassett · 2019
Online services all seek to provide their customers with the best Quality of Experience (QoE) possible. Milliseconds of delay can cause users to abandon a cat video or move onto a different shopping site, which translates into lost revenue. Thus, minimizing latency between users and content is crucial. To reduce latency, content and cloud providers have built massive, global networks. However, their networks must interact with customer ISPs via BGP, which has no concept of performance.