E-crm Information System for Tapis Lampung SMEs
Damayanti Damayanti, W. Warsito, Meilinda, Posman Manurung, Sri Wahyuni br Sembiring · Journal of Physics Conference Series · 2019
Abstract Companies must have a strong competitive strategy in the market in meeting customer needs, it is necessary an information system that applies the method of customer relationship management. Target for this research were SMEs Tapis in Lampung Indonesia. Tapis Lampung is one of the clothes used in Lampung Indonesia culture. Tapis Lampung must be introduced and disseminated, not only in Indonesia, but in overseas. Problem in this study is product orders are still coming directly to the location and via telephone, as well as product marketing through Instagram media. Orders are recorded in the book, so that data processing is less effective and efficient. There is no consumer database to see the number of existing customers, do not yet have communication and service good to consumers. The purpose of this study is to produce an information system application program using web-based E-crm method which is a strategy to increase sales, expand marketing and improve services to consumers. The application of web-based CRM methods in Tapis Lampung SMEs is important so that they can open sales opportunities globally, and have a good relationship with consumers because they can provide services to consumers that are more effective and efficient.