Users' visual attention flow on the search result page of digital cultural heritage collection
Dan Wu, Shuang Xu, Xiaoyun Xu, Xi Chen · Proceedings of the Association for Information Science and Technology · 2019
ABSTRACT Cultural heritage breathes a new life with digital technologies and the internet. Digitization of cultural heritage artifacts do represent new materials and new contexts for research and practice. It is important to know how the public access and browse online collections of digital cultural heritage. This paper presents an eye‐tracking experiment on Digital Dunhuang, which is the most famous digital cultural heritage project in China, and identifies users' visual attention in search engine results pages (SERP). The results show how visual attention allocates in each area of interest (AOI), and the AOIs are browsed back and forth until the information needs are satisfied.