A Proposal of Matching Algorithm for New Type of Advertisement Business Model
Motoi Iwashita · Procedia Computer Science · 2019
Modern lifestyles have been dramatically changed by recent ICT development. As for the marketing field, enterprises tend to use video advertising because of its effectiveness. On the other hand, the number of content producers increases these days, since new work phenomenon the ‘YouTuber’ appears as strong medium for advertising. Therefore, both demand and supply are increasing in this video advertising field. This paper analyzed such trend of increasing situation and proposed new type of business model including matching function architecture between enterprises and content producers for video advertising. Secondly, matching algorithm based on the calculation of relativity between them is proposed and this feasibility is evaluated.