Cyber security and the brand
Akino Chikada · Computer Fraud & Security · 2019
A brand is an organisation's most valuable asset. It gives out strong messages, both explicit and implicit, to anyone who encounters it – customers, employees, advocates, investors and even competitors. It will leave a clear understanding of what the product or organisation is all about and if it is something which they may want to get more involved with. Many top brands such as Apple and Coca-Cola are valued in the tens of billions of pounds. 1, 2 Brand protection has become more of a priority in recent years and a key element of this for many organisations is keeping their customers safe. Incorporating cyber security best practices into brand-protection strategies as well as working with the right registrar are good places to start, explains Akino Chikada of MarkMonitor.