HiRecS: A Hierarchical Contextual Location Recommendation System
Ramesh Baral, S. S. Iyengar, Xiaolong Zhu, Tao Li, Paweł Śniatała · IEEE Transactions on Computational Social Systems · 2019
The point-of-interest (POI) recommender exploits check-in information from location-based social networks (LBSNs) to recommend POIs that match user preferences. The preferences of users vary with region/locality, consumption type, and co-consumers. For instance, the places preferred for friends may be different from the places preferred for family, and the places preferred in one locality may be different from the places in another locality. These dynamic preferences can be crucial for an efficient recommender system. A locality consists of different preference trends, such as “known for food and recreational sites.” In real-world, different sets of users might be attracted toward different preference trends, and some users' preferences might overlap across multiple preference sets. Hence, an efficient aggregation of locality preferences is essential for the recommender systems. Many existing studies simply group items by their category and use simple collaborative filtering (CF) for recommendations, however, such techniques cannot efficiently handle the aggregated locality preferences. We propose a hierarchical recommendation model termed Hierarchical Contextual Location Recommendation System (HiRecS) that formulates users' preferences as a hierarchical structure and models the locality trend using aggregated hierarchy. For a locality, the root of hierarchy contains preferred k items from a set of visitors, and the subsequent levels contain preference wise subsets of those items. We also present a hierarchy aggregation technique to aggregate the hierarchical preferences from a similar set of users. The aggregated hierarchy is then contextually exploited for POI sequence recommendation. The core contributions of this article are: 1) it formulates the locality trends as hierarchical structures, presents a hierarchy aggregation technique, and models the personalized POI preferences with the aggregated hierarchy; 2) it exploits the aggregated popular trends to generate contextual POI sequence recommendation; and 3) it extensively evaluates the proposed model with two real-world data sets and demonstrates a significant performance gain of 0.006-5.91 on diversity metrics, 0.0349-17.51 on displacement metrics, and 0.114-0.289 on normalized discounted cumulative gain (NDCG) metrics, when compared to several baselines and relevant studies.