AR(e) you for real? : A quantitative case study examining a Augmented Reality application’s effect on the user’s purchase intention.
Lisa Larsson, Christophe Munck af Rosenschöld · 2018
Background Mark Zuckerberg, the CEO of Facebook, has called “virtual and augmented reality the next major computing platform capable of replacing smartphones and traditional PCs” (Heath, 2017, n.p) ...