Designer-driven add-to-cart recommendations
Sandhya Sachidanandan, Richard Luong, Emil S. Joergensen · 2019
Although real-time dynamic recommender systems have been applied successfully by e-commerce and technology companies for more than a decade, we at IKEA Group have just started our journey into this exciting field. At IKEA, customer experience is at our heart, and a key principle for any machine learning algorithm that we design to improve this experience is that it should act as an extension to the home-furnishing expertise that our co-workers have developed and fine-tuned for more than 75 years. In this talk, we discuss a particular recommendation strategy that projects the inspirational shopping experience of our blue boxes onto our digital touch points by defining a notion of style from our vast collection of inspirational content.