Implementing a digital asset management strategy at RPA
Stacey Mckeever · Journal of digital media management · 2013
This paper will look at the fears associated with instituting a digital asset management strategy and how get to traction by considering four key issues: (1) whether to keep everything or whittle it down; (2) how to remove the bad taste of previous attempts gone awry; (3) how and where to begin; and (4) what ‘being done’ really means.