How Do Different DLC Delivery Methods Impact Appeal and Effectiveness
Niklas Lehmkühl, R. de Man · Uppsala University Publications (Uppsala University) · 2019
Downloadable content (DLC) distribution models employ various methods to keep consumers interested. Some methods encourage consumers to purchase and engage with a DLC model and some methods discourage consumers from engaging with the model. This study seeks to determine which models keep consumers interested and which discourage consumers from purchasing DLC. We do this by reaching out to multiplayer communities of four different games that are affected by different models and have them fill out a survey regarding their purchasing behaviour. After analysing the results, we concluded that models that require players to own the same DLC in order to play together or that utilize watermarks for DLC that are not owned, are less effective at incentivizing players to purchase when compared to models that either allow players to share DLC, or acquire it through in-game means.