Web Usability on the Cheap
Keith Andrews · 2001
As increasingly larger sections of the population migrate to the net, there are increasingly broader spectra of both web users and web content authors. A web site which is difficult to use will do little to encourage first-time visitors to return, regardless of the quality of its content. However, a small investment in the usability of a web site can produce large returns in terms of ease of use and return visits. This paper looks at the application of quick and dirty usability techniques to web site design and gives an example of a real world web site evaluation. 1