Augmented Reality Technology in Digital Advertising
Ching‐Chieh Kiu, Khai-Wen Ng Andrew, Wei-Liang Lee, Chung-Wei Chan · 2018
Advertisers today have a vast array of mediums to use and the Internet alone gives many advertising opportunities. However new technologies are needed to help achieve various advertising goals and to increase brand awareness. In today's digital edge, mobile applications are widely used in our society. With that, comes the opportunity to introduce a new mode of advertising which is through Augmented Reality (AR) technology. This paper presents architecture framework to implement AR technology in digital advertising. This paper also discusses how customer behavior and big data in improving digital advertising to enhance performance of digital advertising.