The Effect of User Experience Factors on Satisfaction and Continuous Use Intention of Delivery Apps
Hyoun-Ah Cho, Hejin Chun · Journal of Tourism and Leisure Research · 2019
Recently, the mobile application has been competitively developed to increase the value of user experience. In food service industry, there are many different mobile delivery applications that connects the food service provider with customers which reflect the needs of customers. This study is to identify the delivery application factors that application users want and to verify the effects of those factors on satisfaction and continuous user intention. The result shows that the ease of use, reliability, and brand image has positive effect on satisfaction. Therefore, in order for customers to have continuous user intention, satisfaction should be preceded. This study could be used in various formats for the development and strategy establishment of the food delivery application market.