Unfolding Concerns about Augmented Reality Technologies: A Qualitative Analysis of User Perceptions
David Harborth · Journal of the Association for Information Systems · 2019
Augmented reality (AR) greatly diffused into the public consciousnessin the last years, especially due to the success of mobile applications likePokémon Go. However, only few people experienced different forms ofaugmented reality like head-mounted displays (HMDs). Thus, people have onlya limited actual experience with AR and form attitudes and perceptions towardsthis technology only partially based on actual use experiences, but mainly basedon hearsay and narratives of others, like the media or friends. Thus, it is highlydifficult for developers and product managers of AR solutions to address theneeds of potential users. Therefore, we disentangle the perceptions of individualswith a focus on their concerns about AR. Perceived concerns are an importantfactor for the acceptance of new technologies. We address this research topicbased on twelve intensive interviews with laymen as well as AR experts andanalyze them with a qualitative research method.