Enhancing User Experience for Sustainable Fashion through QR code and Geo-Fencing
Vinod Kumar Shukla, Richa Gupta · 2019 International Conference on Automation, Computational and Technology Management (ICACTM) · 2019
Fashion industry is second largest pollution generator, after oil industry. There are various reasons for this, user awareness and affordability for the sustainable fashion is also one of the reasons for the same. There are very less fashion store, which provide the full information about fashion related product to user. Or sometime information is available in such a lengthy manner, that user don't want to access. In this paper we are discussing about a model based on mobile application, which will work on the concept of Geo-fencing and QR code in a coordinated manner, and this will help to enhance user experience. There is a continuous growth on mobile phone users which also provides an easy and affordable platform to user and vendor both to know more about each other, which helps vendor to offer, personalized services as per user interest and user can also get easily all information in his/her mobile. Geo-fencing sends notification to all users who are in range of geo-fencing. Once user is in store, user can get all details about product with the help of QR (Quick response) code installed at the location product. In store mobile application also helps to find location and navigates user to product location. At any point of time, mobile application is not working or in process any stage is not working, immediately a notification will be sent to sales team, so that they can help user. As QR code can store approximately 3-4 MB of data that is good enough for storing information about product. This will help user to know more about product sustainability for environment, which will be equally good for his/her health too.