A Method for the Detection of Fake Reviews Based on Temporal Features of Reviews and Comments
Wenqian Liu, Jingsha He, Song Hwa Han, Fangbo Cai, Zhenning Yang, Nafei Zhu · IEEE Engineering Management Review · 2019
Online reviews and comments after product sales have become very important for making buying and selling decisions. Fake reviews will affect such decisions due to deceptive information, leading to financial losses for the consumers. Identification of fake reviews has thus received a great deal of attention in recent years. However, most websites have only focused on dealing with problematic reviews and comments. Amazon and Yelp would only remove possible fake reviews without questioning the sellers who could continue posting deceptive reviews for business purposes. In this paper, we propose a method for the detection of fake reviews based on review records associated with products. We first analyze the characteristics of review data using a crawled Amazon China dataset, which shows that the patterns of review records for products are similar in normal situations. In the proposed method, we first extract the review records of products to a temporal feature vector and then develop an isolation forest algorithm to detect outlier reviews by focusing on the differences between the patterns of product reviews to identify outlier reviews. We will verify the effectiveness of our method and compare it to some existing temporal outlier detection methods using the crawled Amazon China dataset. We will also study the impact caused by the parameter selection of the review records. Our work provides a new perspective of outlier review detection and our experiment demonstrates the effectiveness of our proposed method.