Adlib: analyzer for mobile ad platform libraries
Sungho Lee, Sukyoung Ryu · 2019
Mobile advertising has become a popular advertising approach by taking advantage of various information from mobile devices and rich interaction with users. Mobile advertising platforms show advertisements of nearby restaurants to users using the geographic locations of their mobile devices, and also allow users to make reservations easily using their phone numbers. However, at the same time, they may open the doors for advertisements to steal device information or to perform malicious behaviors. When application developers integrate mobile advertising platform SDKs (AdSDKs) to their applications, they are informed of only the permissions required by the AdSDKs, and they may not be aware of the rich functionalities of the SDKs that are available to advertisements.