The Interaction Design Principles about Page Layout of Over-the-counter Blockchain Transaction
Chao Ma, Younghwan Pan · Journal of the Ergonomics Society of Korea · 2019
Objective: To study the user"s visual behavioral habits of Over-the-counter Blockchain transaction webpages.Background: With the continuous development of the blockchain, a large number of users conduct off-exchange transactions on the exchange"s website, and the user experience is not very well.Method: Through the eye tracker experiment test and the software (BeGaze) analysis data, as well as the post-experimental questionnaire survey analysis and user interviews, the data is finally integrated and analyzed, and the user"s over-the-counter transaction in the blockchain exchange is obtained. Visual behavioral habits on the web. (1) The scope of the study included the user"s visual behavioral habits on the web side of the blockchain exchange. (2) Research methods include: quantitative research, qualitative research.Results: (1) Total eye data were analyzed by independent sample t test, as shown in total eye data. There were significant differences in the number of fixation points and average fixation time between the two pictures; (2) The average number of fixation points of adversary"s information area of both tests is obviously higher than the standard deviation, and the standard value of average fixation time is also significantly higher than the standard deviation; (3) The user"s demand for the adversary"s information area is very low; (4) Users think data is their most urgent need; (5) The heat map shape presents the shape of the waterfall; (6) The eye movement trajectory of most users shows that the user first scans in the vertical direction, then scans in the horizontal direction, and decreases from the top to the bottom.Conclusion: Five results were obtained through research and analysis, weakening adversary"s information, data emphasis, important rules for arrangement of different areas, the arrangement of sequence numbers, waterfall shape visual glance behavior.Application: The results of this study can be used for the layout guidance of the network side of the OTC transaction of the blockchain exchange, which can improve the service experience of the user on the exchange.