Purchasing Behavior Analysis Based on Customer's Data Portrait Model
Jing Sun, Huiqun Zhao, Sanwen Mu, Zimu Li · 2019
This paper defines the data label, data portrait, and data portrait causal model, which proves the equivalence between the data portrait causal model and the Bayesian network model. The causal model of constructing data portraits and user behavior prediction algorithm are proposed to verify the effectiveness of the proposed model and algorithm.