Consumer Trend & Behavior Management Framework
Liyana Nurulain Zulkefli · UTPedia (Universiti Teknologi Petronas) · 2011
The objective of this project is to come out with a framework to enhance the management of money as well as the demand and supply of goods in UTP. This framework will be implemented in all transaction within UTP. UTP supply and demand of student is hard to predict. Management of money is a hassle and minor error can cause severe damage to the organization. Therefore, this project study will focus on the UTP demographic and environment. Customer Relationship Management technology is also part of the study as the end system will be implementing Customer Relationship Management basic idea due to its effectiveness result. In gathering the information, surveys and questionnaires were distributed to some of the users in UTP. The survey result was then analyzed to understand the user experience and expectation towards the new framework. A sample size of 35 students for the questionnaire was done. The results were collected and analyzed to come out with the best recommendation for the new framework. The aim of this system is to introduce a more effective and efficient framework to be implemented in all transaction within UTP. The system will be available in cafeteria, bookstore and Kopetro. The implementation using CRM framework is seen as a good foundation to start with.