Behavior of Speed Choice Based on the Prospect Theory

Lian-Cai Zhang, Jian-Jun Wang, Xueqin Long, Shanshan Liu · CICTP 2019 · 2019

In order to accurately depict the driver’s behavior of choosing the driving speed under uncertain conditions, the paper uses the prospect theory in the field of psychology model, and studies the mental process of speeding behavior to complete the traffic speed selection behavior model. The model is based on the prospect theory and simulates the alternatives under different scenarios. The calculation results based on the expected utility theory and the prospect theory show that the prospect theory is more consistent with the driver’s driving behavior when describing the traveler’s choice. Therefore, studies of speed selection behavior based on the prospect theory provide a new idea for the research of traffic safety and traffic management in future studies.

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