Spotify Tailoring for B2B Product Development
Abdallah Salameh, Julian Michael Bass · 2019
Agile software development has become increasingly common in the context of large-scale organisations. Typically, software organisations tailor agile methods to fit their needs and ultimately maximise success. The size of the organisation, business goals, and operative models are some examples of factors for which agile methods are tailored. Spotify model is introduced to facilitate the development of a very large-scale project with a Business-to-Consumer (B2C) model, but mission-critical large-scale projects with Business-to-Business (B2B) model are not addressed by the model. Hence, a question that imposes itself is: What are practitioner perceptions of agile tailoring when using the Spotify model? In this paper, we conduct a longitudinal embedded case study to investigate practitioner perceptions of agile method tailoring on a large-scale mission-critical project in B2B environment. The case study lasted over 21 months during which 14 semi-structured interviews were conducted. To analyse the collected data, the Grounded Theory (GT) is adopted. As a result, we identify 44 tailored practices and attributes for B2B product development. Based on this tailoring, 4 influential factors on "Spotify Tailoring" have been derived. These derived factors are worth considering for other organisations concerned with agile method tailoring for large-scale mission-critical projects in B2B context.