Options for improving usage of the GDBA's orientation assisting device.
Michael Jon Yagodzinski, Michael Lee Everett, Sarah Elizabeth Snow · Digital WPI · 1999
This Interactive Qualifying Project was prepared for the Research and Grants Department of the Guide Dogs for the Blind Association (GDBA), a charity organization in the United Kingdom. This project was conducted in order to provide possible reasons for the low usage of the Orientation Assisting Device (OAD) within the organization, as well as ways of improving the usage of the OAD throughout the GDBA and beyond the organization. Possibilities for the low usage and suggestions were formulated through background research, personal interviews, telephone interviews, site visits, and meetings with those associated with the OAD. The suggestions include developing an internal marketing plan, ways to improve technical support, improving the survey methods, improving the installation procedure, and an external marketing plan and other applications for the OAD. These recommendations should help the organization increase client and trainer satisfaction, as well as the usage of the OAD.